Pick the result. I'll show you what changes, how we measure it and what you keep. I'm Richard Mayne, and I help you find the cause and put a practical fix into the business.
It's 8 pm. The manager has gone home. What happens next?
Three short scenes. Pick what the person on shift does. In every one, the best answer only exists if someone wrote the rule down beforehand.
Illustrative scenes. Not drawn from any client.
A practical example
No customer should tell the story twice.
A customer explains a problem online, calls the branch, then visits. Each person asks for the story again. The fix is usually a shared record, a named owner and a clear handover rule. Software comes later, if at all.
Measure it with repeat contacts about the same issue, time until an owner takes responsibility, and time to resolution. Illustrative scenario, not a client case study.
Online chat"My order 4821 arrived in the wrong size."Agent asks for the order number and the photo.
Branch phone"Hi, I messaged yesterday about order 4821, wrong size."Starts again. Nobody can see the chat.
In person"I've been trying to sort out order 4821 for three days."Starts again. Customer is now angry.
One shared record
Order
4821, wrong size
Owner
Aisha, branch lead
Promise
Swap ready by Friday
Status
Customer told. Stock reserved.
Online chatAgent sees the record. "Aisha has your swap ready for Friday."
Branch phoneSame record. Same answer. No story told twice.
In person"Hello, your swap is ready." Closed in one visit.
How it gets built
The tools follow the problem.
Every result above uses some mix of these four. I choose them after the diagnostic, not before.
01
Customer experience and frontline standards
Find where the customer journey breaks. Give teams clear service and sales standards, useful scripts and a coaching routine managers can use on a busy shift.
Outputs: journey map, operating standards and rollout plan. Measures: consistency, conversion, recovery and customer feedback.Explore CX consulting →
02
Decision dashboards
Bring the few numbers that change a decision into one operating view. Agree who acts when a signal appears, rather than adding another report nobody owns.
Outputs: defined metrics, source mapping and an operating dashboard. Measures: reporting time, response speed and branch variance.
03
Practical AI and automation
Reduce repetitive reporting, drafting, summaries and follow up. Keep human review where a reply or decision needs judgement.
Outputs: documented workflows, review points and team guidance. Measures: hours saved, errors, turnaround and completion.
04
Operational applications
Give incidents, visits, audits and actions one place to be recorded and followed through. Build around the people doing the work and the systems you already use.
Outputs: an agreed prototype, pilot or production tool, with ownership and support defined. Measures: completion, closure time and repeat issues.See what we build →
Customer experience
A customer promise your team can deliver.
Customers experience the handover, the reply and the way a problem gets resolved. Customer experience is the thread through most of this page. It has its own home.
01
Understand the journey
Where customers get stuck and what staff need to deliver it.
02
Choose useful measures
Feedback and operating signals tied to decisions someone can take.
03
Act before customers leave
Missed follow ups and complaints get an owner and a recovery routine.
04
Make it work on shift
Standards, coaching and a regular review of what customers meet.
Training that reaches the floor. Launches that work locally.
Retail training without losing human connection · Open video
One message, reinforced on shift.
Short briefings help teams understand a product, a customer conversation or a service standard. The manager still needs to observe, coach and check that it happens.
Indonesia: strategy and frontline execution · Open video
A launch must work in the local market.
A campaign can be agreed at head office while local teams still need to know what changes in front of the customer. Support can include message localisation, manager preparation, frontline briefings and launch reporting.
Online retail
Already using Shopify?
The same operating questions apply online: can customers find what they need, get a useful answer and receive the service they were promised?
We discuss the problem and whether a closer look would be worthwhile.
Free initial conversation. No obligation.
02 · PAID DIAGNOSTIC
Find out what to change.
We review the workflow, the available evidence and the current cost. You get priorities and a recommended scope.
Typically 1 to 2 weeks. Fixed scope and price agreed in advance.
03 · BUILD AND EMBED
Make it stick.
Put the agreed changes into practice, test them with the team and transfer the tools and operating responsibility.
Focused engagements typically 4 to 6 weeks, from S$15,000. Timing and investment depend on scope.
Before we speak
A few practical questions.
How will I know it worked?
We agree the measure and the starting number before any work begins. After that you can see whether the number moved.
Can we start with something small?
Yes. The first conversation is free. A paid diagnostic has a fixed scope and price, and you can stop after it.
Must we replace our systems?
No. We start by examining what can improve within the systems you already use. Integration and any replacement are scoped against actual access and constraints.
Who will I work with?
Richard leads diagnosis and direction. Specialist support can be brought into the agreed scope when needed.
Who owns the tools?
Accounts, access, source material, third party licences and support responsibilities are agreed before the build starts.
Where do you work?
Singapore and Southeast Asia, with operating experience in Malaysia and Indonesia as well as Singapore.
Speak with Richard
Bring one result worth chasing.
Tell me what happens today and what you would like to change. We can work out a sensible first step.