Retail & CX Consultancy  |  Singapore & Southeast Asia

Closing the Gap Between Strategy and Execution

Your strategy looks great in the boardroom. But is it reaching the shop floor? We help retail businesses turn CX plans into customer outcomes, build teams that execute, and make operations actually work β€” across Southeast Asia.

Sound Familiar?

These are the challenges we hear most from retail leaders across Southeast Asia.

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Strategy Stays in the Boardroom

You've invested in strategy workshops, CX frameworks, and transformation roadmaps. But six months later, store teams are still doing things the old way. The plan never reached the floor.

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Customers Don't Feel the Difference

Your NPS scores are flat. Reviews mention the same issues. You know the customer experience isn't where it should be, but the CX programme isn't changing how customers actually feel when they walk in.

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Teams Aren't Executing Consistently

Some stores perform brilliantly, others don't. The talent is there but the consistency isn't. Training happens, but behaviour doesn't stick. You need teams that deliver your brand promise every single day.

Three Ways We Solve It

Every engagement is built around your specific challenges β€” not a templated methodology.

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Retail Strategy & Customer Experience

Customer journeys that drive loyalty and revenue. CCXP-certified methodology grounded in the reality of running stores, not just mapping them. We design CX that your teams can actually deliver.

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Digital Transformation & Operations

Systems and processes tied to business outcomes β€” not technology for technology's sake. We've launched e-commerce under pressure and optimised operations across 18 branches. We know what actually delivers.

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Coaching & Development

Teams that execute your strategy every single day. Training programmes built by someone who's recruited, coached, and led retail teams to 4x Best Store performance. Not theory β€” lived results.

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We Work With Retail Businesses That Want To...

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Turn CX strategy into customer outcomes β€” not just journey maps and slide decks that gather dust
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Build teams that consistently deliver β€” performance shouldn't depend on which manager is on shift
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Modernise operations without breaking what works β€” digital transformation grounded in retail reality
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Get advice from someone who's run the business β€” not a consultant who's only observed it
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Expand or strengthen across ASEAN β€” with genuine cultural fluency, not fly-in, fly-out advice
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Close the gap between strategy and the shop floor β€” where your customers and revenue actually live

Why Mayne & Loh?

Most retail consultants advise from the outside. Our founder has led from the inside β€” as Store Director, Country Manager, and franchisee with his own money on the line.

That means we don't just know what good retail strategy looks like. We know what it takes to execute it. Every recommendation we make has been tested in the real world: the P&L pressure, the team challenges, the customer complaints, and the wins.

Rooted in Southeast Asia since 1996 and based in Singapore since 2001, we bring genuine cultural fluency across the region β€” not fly-in, fly-out consulting.

Insider Experience From:

Harvey NormanCountry Manager & Franchisee
CourtsStore Director
Spotlight4x Best Store in Network
StorHubSingapore Ops β€” 18 Branches
Not consulting clients β€” former employers. That's the difference.
24+
Years in Retail
4
Countries
4
Major Brands
~30
Years in ASEAN
CCXP
Certified

We Practise What We Preach

As a CX consultancy, we believe client experience starts with us. Our AI-powered assistants provide 24/7 support, instant responses, and seamless coordination. Richard handles all strategic consulting personally. Our AI team handles everything else β€” because better CX through smarter use of technology is exactly what we recommend to our clients.

Meet Our Team

Latest Thinking

Ideas from the front line of retail, CX, and operations β€” straight from LinkedIn.

Certified & Connected
CCXP
Certified CX Professional
CXPA
Member
CX SG
CX Singapore Member

Your Strategy Deserves to Be Felt by Every Customer

If your CX programme isn't changing how customers feel, your operations aren't delivering consistently, or your teams aren't executing the plan β€” let's fix that. The first conversation is always free, always honest, and always about your business.

Book a Free Strategy Session
30 minutes with Richard. No obligation. No sales pitch.
Mayne & Loh Team
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